Out with the old, in with the new?

I just returned from a trip to Portland where I was able to participate in a consumer show with some friends of ours in order to help promote their photo restoration services. It was fantastic. We had a lot of interest and were really able to get the word out about their service... Now, easily 15-20X as many people were interested in the digital cameras. Yes, we all must buy new cameras, I know. We need to buy new cameras so we can take new pictures, because these new pictures we're really going to care about! I know we lost the photos we took 10 years ago, and we don't have any of our photos archived, and we need to get some restored yet don't.... but this time,... this time it will be different. These will be *new* pictures and they're worth more than the pictures we already took!...

Ok, Breath... Breath... Sorry.

If we're taking pictures in order to preserve memories and record moments, it seems that the moments and memories we've already recorded must be important, must be worth keeping, worth protecting. Yet we spend hundreds of dollars on taking pictures, and very little on protecting, preserving (or restoring) the photos we've already taken.

I wonder if a case could be made for using a place like Perpetual Storage to store digital images, would people pay to have copies of their photos placed in this place? I guess niche>niche>niche>niche>niche would. Sounds like an interesting business.